Strong Growth Predicted For Ebook Readers In 2010
of academic publishing and various political bodies. Rapid growth looks certain.
Another good indicator of the expected level of growth in this sector is the large volume of third party goods on offer to accessorise, customise and protect ebook readers. At the moment most of these goods are intended for Amazon’s Kindle reader. If you need a Kindle cover, Kindle reading light or a spare charger then there are any number of independent manufacturers ready and willing to meet your needs. The choice for competing readers, such as Sony’s Daily Edition and the Nook reader from Barnes and Noble will begin to expand as their popularity rises.
In exactly the same way that 2009 was a good year for Amazon, we can expect 2010 to see ebook readers in general become more and more popular. Amazon’s dominance will be challenged and increased competition will naturally lead to lower prices – perhaps to the point where ebook readers enter the mainstream consumer electronics arena.
It’s widely believed that a ticket price of somewhere in the region of $ 150 is what’s required for this to take place. Considering the amount of competition in the market, it’s not too fanciful to suppose that this price point could be achieved during 2010.
